Daniel Bobroff


Daniel is acknowledged as one of the world’s leading retail technology keynote speakers. He is passionate about the digitalisation of retail and the changing customer experience. 

His unusual journey has led to a unique perspective that informs many of the world’s best-known retailers, agencies and brands.

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Retailers are becoming tech companies.  A golden age or an uncertain future?

Daniel travelled the world for ASOS to scout the latest technologies. His passion, experience and knowledge, combined with a desire to share, has helped many to go on the same journey.
— Nick Robertson, Founder of ASOS



Daniel Bobroff believes in the power to be a game changer.

He is a keynote speaker, technology visionary and strategist working in the area of retail. 

Daniel is the founder of Coded Futures, a creative technology advisory firm focused on the future of retail, and formerly the co-founder and Investment Director of ASOS Ventures, the online fashion company’s venture capital division. He has spent over two decades as an innovator, entrepreneur, mentor and investor, and is, today, a leading voice and keynote speaker in the world of retail and fashion technology.


Daniel is also acknowledged as the pioneer of in-game advertising – “selling Mario to the admen” - starting an advertising medium that is today an eight-billion-dollar market. He built Microtime, the first and for over a decade the leading digital advertising agency for in game advertising and advergaming.

Close contact to the gaming world led Daniel to build and lead Deibus Studios, a video games developer with studios in both the UK and France and which emerged as a leading talent for extreme sports, creating games for PlayStation, Xbox and Nintendo, achieving combined sales in excess of 50 million units.

Daniel has founded, invested in and led companies within a range of innovative technologies including virtual reality, visual search, e-commerce and ad-tech. 

Scouting for the latest innovations across retail’s value chain, Daniel advises and inspires many of the top international brands and retailers on their technology driven future.


A compelling and engaging presenter whose industry insight and story-telling approach really brings his chosen subject matter to life.
— Inviqa

Previous Clients


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Daniel knows a thing or two about change.
— Custerian Management Consultants

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Workshop & Webinar

For more intimate sessions, all keynotes can also be delivered in either workshop or webinar format for your private audience.

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Uncovering retail's Golden Age

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